Spaces that sell need to work hard to earn their investment. Making sure the places you design for your customers measures up to your standards, means setting high standards to begin with - and then provide the tools to help everyone to maintain them.
We call these ‘the tools of the trade’ as every object we design - from a set of plans to a presentation or application - has a specific purpose. Design for retail makes your strategy come to life, makes your plans clear and makes the means by which everyone can be responsible for delivering them - and show your customers how much you value them.
Our work always begins by gathering the information - It's easy to overlook how important the presentation of 'just information' has become in our overloaded lives. If you can guide potential consumers to quickly access information and bring the benefits to life, you can then lead confidently to invite sampling, reveal hidden content, get audiences behind the scenes and keep them up to date.
We then build awareness. While this seems such an obvious objective many fall into the trap of trying to do everything rather than one thing well - catching and holding peoples attention and drawing them into the experience. It's never been harder to get your message out, despite being told over and over how easy it is. Just because we've millions more channels doesn't mean we making any more sense. We know which message will work best, what'll be listened to and remembered - and then where that's best done and with what media.
The next step is to help action the purchase.
All this effort needs to close the sale and promising to 'exceed the need' must be tempered with a clear recognition of what customers want first - namely a good reason to choose you. That’s the call, to get your communications to convert sales, help drive swifter decisions at point of purchase and unlock the revenue potential.
Now it’s time to follow through. We live in a social world and nothing does more harm than businesses forgetting how close they are to customer-disaster. if you're not courting after sales care, provide service support and satisfying 'how-to' how can you hope to gain loyalty, connect further, and critically gain influence?
Design is a powerful bridge between you and your audiences. It gets you closer, quicker, than any other business process as it speaks the customer’s language.
It brings organisational benefits too. It ties loose threads together and helps make sense of process. It help speed-up innovation, and delivers it more effectively by making the benefits visible and immediately apparent.
Life at the sharp end isn't getting any easier. We'll make sure you've thoroughly thought through what ends up on the counter, in the showroom, at the outlet or on the screen delivers what it should - namely a reason to choose you.