Raising the bar of internal marketing ~ through better design.
With a brand philosophy centred on being ‘designed around you’, we bought the practices of information design to the internal communications of policy and process - and raised the bar on presentation at the same time.
Like all manufacturers, Volvo Car UK depends on the quality of its marketing to gain and retain customers. Investments in the built environment and the networks are huge. Policies and practices that shape and steer are central to both but the ‘marketing’ of them to staff and partners is often more of an afterthought; certainly in terms of investing in their good design.
Given that Volvo is fundamentally a design-driven organisation, we determined that getting across its own key messages deserved the same level of attention as consumer marketing materials.
The resulting series of publications and toolkits covered everything from setting out the Volvo Customer Experience, how internal IT systems supported the business and what that comprised, the mobilisation sales process off the desk tops, used cars, new car handover and many more.