Bringing the Lotus Cars Retail Identity to the network with a first tranche of six site installations.

2022 was an important year as it was when Lotus customers, whether known to the brand or interacting with it for the first time, could experience its new Retail Identity first-hand.

Six sites - including Dallas in Texas, Brussels in Belgium, Exeter in England and Vejle in Denmark - marked the start of the transition from concept design and prototyping to operational retail situations and were the proving ground for the next 12- to 24-month deployment programme for the Lotus retail team.

The first sites were carefully project managed by Lotus, Meda and Arno, to ensure close adherence to the design intent present in the drawing packs prepared by Meda, and to fully realise the investment made by Lotus in creating and delivering a retail identity fit for the brand’s ambitions.