‘Treat every customer as a guest in our own home’.
For the European launch of its new premium brand, Toyota called on us to design and deliver the Lexus retail branding programme across Europe.
By applying our extensive retail and automotive experience, high-level strategic and creative approach, our designs for the various types of retail showrooms, product launch environments and point of sale fixtures has enabled the delivery of an experience that remains a benchmark within its sector even today.
“A key thing for us is to treat everybody like a guest in our home. If you invite somebody to your house as a special guest, you think about… the whole experience. When you make that commitment – to treat everybody as a special guest in your home – you need to be able to cater for that as a brand.” Lexus’ head of brand communications, Europe.
Lexus Europe and Toyota Motor Europe
Client relationship of 20+ years