MG approached us to help explore how to realise the brand’s intention to overhaul the retail identity as part of SIAC’s global brand revitalisation.
Our skills in understanding how varied the European retail networks are ~ both in terms of scale and presentation ~ meant we could develop the design intent to provide a more appropriate aesthetic, with components suited to adapting to wide variations in formatting.
The result (including integrating the new signage ‘C.I.’, also co~developed by us) meant MG could refresh the entire European network (of in excess of 1000 locations), supported by our Retail Planning team and with the manufacturing partner ARNO Group.
What we did:
3D Design
Feasibility Design
Interiors
Planning
Consulting
Designing and delivering a new retail concept for MG Europe.
MG approached us to help explore how to realise the brand’s intention to overhaul the retail identity as part of SIAC’s global brand revitalisation.
Our skills in understanding how varied the European retail networks are ~ both in terms of scale and presentation ~ meant we could develop the design intent to provide a more appropriate aesthetic, with components suited to adapting to wide variations in formatting.
The result (including integrating the new signage ‘C.I.’, also co~developed by us) meant MG could refresh the entire European network (of in excess of 1000 locations), supported by our Retail Planning team and with the manufacturing partner ARNO Group.
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What we did:
3D Design
Feasibility Design
Interiors
Planning
Consulting
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Designing and delivering a new retail concept for MG Europe.