Meda were commissioned to develop a concept that would evolve the Global Design identity to a retail experience which moved Hyundai from an I.C.E. showroom design language, based on historical brand positioning, product platforms and positioning to a retail experience orientated around lifestyle, E.V., performance and innovation, enhanced customer retention and a sense of community.
The aim was to significantly enhance customers experiences with Hyundai and convert them into engaged fans and advocates of the brand.
Our design brief centred on maximizing the value, impact and role of new components while maintaining and evolving the current GDSI philosophy.
What we did:
3D Design
Consulting
Feasibility Design
Planning
Project Management
Hyundai ‘New Dawn’. Aligning the retail experience with the brand.
Meda were commissioned to develop a concept that would evolve the Global Design identity to a retail experience which moved Hyundai from an I.C.E. showroom design language, based on historical brand positioning, product platforms and positioning to a retail experience orientated around lifestyle, E.V., performance and innovation, enhanced customer retention and a sense of community.
The aim was to significantly enhance customers experiences with Hyundai and convert them into engaged fans and advocates of the brand.
Our design brief centred on maximizing the value, impact and role of new components while maintaining and evolving the current GDSI philosophy.
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What we did:
3D Design
Consulting
Feasibility Design
Planning
Project Management
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Hyundai ‘New Dawn’. Aligning the retail experience with the brand’s trajectory.